Don’t believe your lizard brain.

Hey there, friend.

I just had to write a quick post to confirm that THEY’RE NOT ALWAYS TRUE…

Those thoughts in your head about why you should buy this or that. Those justifications. That ‘reasoning’ voice.  

You know what I mean, dontcha? Things like… 

“I’ll use it for many years so I won’t need to buy another” 

“If I don’t buy this on sale now, I’ll end up spending more on another one down the road…”

or “it will save me so much time… and that’s worth more than money.” 

Did you know that your brain is WIRED to keep you out of danger and you engage in things that please you? It’s actually an ingrained survival instinct. 

But we aren’t cave-people anymore. We aren’t constantly in danger or seeking food so that we don’t starve. 

Our brains are still looking out for us today like they did wayyyy back then. It’s called the limbic system. Some people refer to it as our lizard brain.

So instead of “COLLECT ALL THE BERRIES NOW. We may not eat next week!” our brains are shouting “YAS, we NEED that matching sham and duvet set NOW, cause that sale won’t be on ever again” 

What do we DO about this inherent “need” to buy things to satisfy that “protect and please self” instinct? 

When you hear your little voice justifying a purchase, just… stop.

Slow down and realize that this is what that little voice has been created for. It’s going to tell you that you need it.

  1. Acknowledge the voice…
  2. Remember that it’s the 21st century and that there is no true urgency to this voice… (no sabre tooth tiger jumping out from behind that display shelf!) 
  3. Put the item down.
  4. Walk away.

This doesn’t mean that you can’t buy the thing. It just means that you need to find a new way to make your decision. Look at your goals, your budget, your accounts. Then make a powerful choice.

Giving yourself 24 hours to think before buying is a simple and extremely effective way to take the power back from your lizard brain! 

If you consult your long-term plan and are choosing rather than reacting, all the power to YOU. 

If you’re not even sure if you should buy that thing because you don’t know if it fits into your budget, join my free 5 Day Budget Makeover. (it comes with a free budgeting template to help you get on track!)

Published by theprettymoneyblog

To all you women that are working too damn hard to feel like you’re just getting by paycheque to paycheque… To all you ladies that just don’t have the freaking time for financial jargon and complicated budget systems… ​To all you women struggling to feel in control of your money, ’cause you know you can rock it if you just had a simple map… I see you. I GET you. I'm a busy mom of two boys and a wife to my business partner. I love baseball, red wine, and our family trip to Mexico every year. After more than a decade as a licensed professional in the personal finance industry, I’ve figured out strategies that are simple, but have massive impact on your wallet. I’ve left out the jargon and fine print because I know you don't have time for that. The Pretty Money Club enrolls new members twice a year for the 8 week course that will turn your ugly budget into top model pretty money... and most of our members stay in the club after class is done to keep learning and stay in touch with all the women they built community with.

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